The McDonald’s social media manager ignited a conversation on Twitter Friday, gathering people who run brand social accounts to vent and talk about mental health.
Many companies have tried injecting more personality into their Twitter feeds to humanize their brands. Companies often interact with each other on Twitter. Many of them are competitive: Dunkin’ and Wendy’s got into a Twitter spat in mid-October.
But the McDonald’s Twitter conversation was actually heartwarming. Here’s how it all went down.
First, McDonald’s tweeted: it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account.”
Then the responses started pouring in.
Starting a social media manager support group lmk if you want to join
Our DMs are full of “you sent me utensils for 4 but I ordered for one” but never “how was your day Grubhub?” and you know what, it hurts.
I’ve never felt more seen. Like, I don’t know when House of the Dragon is premiering.
Unrelated: When is the McRib coming back?
We feel you… it’s always “when will IBM make computers again” never “how’s it going social media person”
We hear you… everyone just wants to know when the Cakester is coming back
Not us crying at the accuracy. It’s always “why’d you get rid of that shampoo pump” not “doing anything fun this weekend?”
P.S. We’re ready for Ronald to drop his haircare routine
Facts. “Bring back Priazzo, Bigfoot, Cheesy Bites…” Wellness check on all social account managers.
If you ever want to come and chill at my house to vent about it, let me know.
How are you doing person who runs the McDonald’s account?
-Xoxo, person who runs the Target account.
I feel seen. Honestly, I wish I had a promo code to offer you all, but I don’t.
Brand Twitter is here for you.
We feel you, buddy.
Your friend,
The Person Who Runs the Walgreens Account
Same, but about being open 24 hours.
If you ever feel Ba-Da-Ba-Ba-Bummed, we’re always here if you need to talk, about anything…anything.
OMG yes! Like please don’t @ me if you’re on mute.
Also can we be friends person who runs the McDonald’s account, we’d make the perfect combo meal.
Regulators authorized AstraZeneca’s coronavirus vaccine for use in adults throughout the European Union on Friday, amid criticism the bloc is not moving fast enough to vaccinate its population.
WASHINGTON (AP) — A former FBI lawyer was sentenced to probation for altering an email that the Justice Department relied on during its surveillance of an aide to President Donald Trump during the Russia investigation.
MADISON, Wis. (AP) — Democratic Gov. Tony Evers lashed out Friday at rival Republicans who tried to repeal his statewide mask mandate, saying killing the order would be a ridiculous move comparable to abolishing speed limits.
COLUMBIA, S.C. (AP) — As some conservatives in South Carolina celebrated getting a bill that would ban almost all abortions in the state past a legislative barrier and likely becoming law, they said they are not finished trying to end all abortions.
A Moscow court on Friday put the brother and several allies of Russian opposition leader Alexei Navalny under house arrest for two months as authorities sought to stymie more protests over the jailing of the top Kremlin foe.