NEW YORK, Nov. 11, 2020 /PRNewswire/ — Hard Rock International, one of the world’s most iconic entertainment and hospitality brands, has signed a licensing agreement to develop limited-edition custom graphic t-shirts and other apparel products exclusively for the military exchanges serving all branches of service. These products will be sold at AAFES (Army & Air Force Exchange), NEX (Navy Exchange) and MCX (Marine Corps Exchange) starting on Veterans Day, Wednesday, Nov. 11, in key locations and on shopmyexchange.com and mynavyexchange.com.
“We are thrilled to partner with military exchanges nationwide to honor all branches of service and celebrate our U.S. military heroes for Veterans Day,” said Mark Linduski, Director of Licensing at Hard Rock International. “This new and exclusive apparel line is a great opportunity to extend Hard Rock’s reach while emphasizing our brand’s identity that’s firmly built on music and entertainment.”
In support of the military exchange’s collaborative IN RECOGNITION OF events, a series of special music performances will be broadcasted on Veterans Day across all military resale social channels (@ShopMyExchange; @NavyExchange; @MarineCorpsExchange; @CoastGuardExchange; and @YourCommissary).
Performances from artists Hanson and Ashanti were filmed at Hard Rock Hotel & Casino locations in Tulsa and Atlantic City respectively, and will be streamed across social media platforms at 6pm EST and 7pm EST. The full schedule is as follows. All times are EST:
4pm K. Michelle
5pm Tank and The Bangas
6pm Hanson – Live From The Hard Rock Hotel and Casino in Tula, Oklahoma
7pm Ashanti – Live from The Hard Rock Hotel and Casino in Atlantic City, NJ
8pm Craig Morgan
9pm Andy Grammer
10pm Big Boi
The full list of artists and the schedule can be seen on the @NavyExchange Facebook page.
Other “In Recognition Of” events scheduled include:
Military-exclusive Facebook live interviews featuring military heroes and a very special celebrity guests.
Guests include:
Medal of Honor recipients Col.(R) Jack Jacobs, Capt.(R) Florent Groberg, Sgt. Maj.(R) Gary Littrell, Sgt.(R) Gary Beikirch Dwayne and Warrant Officer(R) Woody Williams, Silver Lifesaving medal recipient Petty Officer 2nd Class Victoria Vanderhaden and Dwayne “The Rock” Johnson. Visit the Army & Air Force Exchange Service Hub for a complete schedule.
Test Your Strength Plank Challenge—Share a photos or video performing a plank on the exchanges’ and the commissary’s special social media event pages beginning Nov. 1 for a chance to win an exchange gift card. Famous faces including 1st Lt. Melissa Stockwell, Purple Heart recipient and Paralympian; celebrity chef Robert Irvine and superstar Mark Wahlberg plan to test their plank strength too.
A Challenge coin giveaway—Exchanges and commissaries will distribute limited-edition challenge coins on Nov. 11. Coins available while supplies last.
For additional information about the Hard Rock® brand, visit www.hardrock.com.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world’s most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity and Top Employers for Women. Hard Rock was recognized as one of the top performing hotel brands in J.D. Power’s 2020 North America Hotel Guest Satisfaction Study for the second consecutive year. HRI destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.
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