LEHI, Utah, Nov. 12, 2020 /PRNewswire/ — 97th Floor, released a new study that uncovers insights into Black Friday and holiday shopping trends amidst the 2020 pandemic. COVID-19 has altered lives around the globe, and its effects are stretching into this year’s holiday shopping season.
97th Floor commissioned an independent research study of US shoppers to understand their hopes, fears and behaviors on the 2020, COVID-19-influenced holiday retail landscape.
“The results confirmed our expectations while introducing new factors into 2020’s holiday shopping experience,” says 97th Floor CEO Paxton Gray. “Nearly every retail business has high hopes for the holiday season sales bump this year, but this year will be unlike any before. There’s a lot marketers can do to create systems that allow for quick pivots and increased revenue this holiday season.”
Key highlights from the 97th Floor’s 2020 Holiday Shopping Consumer Study include:
This study was created based on the responses of 1,000 US shoppers and respondents were incentivized for participation. Survey was double blind, and the margin of error is +/- 3.1% at the 95% confidence level.
For more information on 97th Floor’s 2020 Holiday Shopping Consumer Study, visit: www.97thfloor.com/2020-holiday-trends
About 97th Floor
97th Floor is an integrated digital marketing agency with a mission: to make the internet a better place. Located in Lehi, Utah and founded in 2005, its notable clients include Salesforce, Capital One and Celebrity Cruises. 97th Floor’s digital marketing specialists cover a range of expertise including SEO, advertising, content, email and design. This unified approach is what gives 97th Floor’s clients the most effective and integrated digital strategies on the market. www.97thfloor.com
Study assets
Data source: www.97thfloor.com/2020-holiday-trends
eBook: 97th Floor’s 2020 Holiday Shopping Consumer Study
Photos: Image folder
Contact
PJ Howland
VP of Industry Insights
258606@email4pr.com
+1 (949) 793 2836
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