ATLANTA, Nov. 10, 2020 /PRNewswire/ — InComm Payments, a leading global payments technology company, today released the results of its 2020 Holiday Index, which found that consumers still expect to participate in holiday shopping this season, with some adjustments and attention to safety in light of the COVID-19 pandemic. Based on survey responses from 3,120 U.S. consumers, the survey explored consumers’ expectations around holiday shopping.
“It’s a unique year to say the least, but consumers and merchants are adapting, and holiday shopping appears poised to go on, even as traditions like parties and travel are reduced,” said Brian Parlotto, Executive Vice President at InComm Payments. “Consumers continue to value the versatility and convenience of gift card products, and we’re excited to meet growing consumer demand for convenient digital options and safe, secure touch-free payments.”
Holiday shopping perseveres, and consumers are planning their purchases
Gift cards top lists
Consistent with years past, InComm Payments’ Holiday Index found that gift cards were the most requested gift and most anticipated purchase for gift-givers.
COVID safety protocols valued
Consumers are paying attention to in-store experiences and determining whether they meet their safety expectations. The Index also revealed shoppers’ opinions on touch-free payment methods.
Majority of shoppers will revisit some merchants
Returns a consideration on the path to purchase
Consumers were asked how they felt about returning unwanted gifts in light of COVID-19 – something that may factor into shopping decisions.
The InComm Payments 2020 Holiday Index drew on survey responses from 2,489 U.S. consumers regarding their expectations around shopping and other activities during the 2020 holiday season.
About InComm Payments
InComm Payments is a global leader in innovative payments technology. Leveraging dynamic technology and proven expertise, InComm Payments delivers enhanced end-to-end payment platforms and emerging financial technology solutions that help businesses grow across a wide range of industries including retail, healthcare, tolling & transit, incentives, mobile payments and financial services. By enabling omnichannel connections to an ever-expanding consumer base in an increasingly digital ecosystem, InComm Payments creates seamless and valuable commerce experiences across the globe. With more than 25 years of experience, over 500,000 points of distribution, 386 global patents and a presence in more than 30 countries, InComm Payments leads the payments industry from its headquarters in Atlanta, Ga. Learn more at www.InCommPayments.com.
Media Contacts:
InComm Payments
Anthony Popiel
Dalton Agency
404-876-1309
apopiel@daltonagency.com
Nilce Piccinini
Sr. Communications Manager
InComm Payments
404-935-0377
npiccinini@incomm.com
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